• Endorse the STOP STICKS campaign objectives and communicate to all staff (including management, clinical, and non-clinical) the organization’s commitment to the safety campaign. Ask managers and staff to also commit time and resources to the campaign.
• Attend briefing (or read materials) on establishing a safety culture and safety climate in health care organizations. Do at least three activities to increase safety culture in your organization.
• Arrange for the COO or a representative to attend a director-level briefing and ask for directors to endorse the campaign.
• Approve campaign posters and other materials as needed.
• Ask director-level managers to encourage participation in campaign evaluation activities. Read evaluation reports on the campaign’s effectiveness. Approve any additional activities that may evolve from the evaluation process.

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